With more than 20 years experience Icetulip Has helped in branding 100’s of Regional & International Clients. The function and art of branding is a major contributor to the success of any business. Our team of creatives rely on Psychological factors while designing to unconsciously imprint the brand in the heads of consumers.

What is a Brand?

“A brand is NOT a logo. A brand is NOT an identity. A brand is NOT a product.

A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR ORGANIZATION. IT IS NOT WHAT YOU SAY IT IS. IT IS WHAT THEY SAY IT IS AND IT IS ALL BASED ON TRUST.

The main purpose of branding is to get more people to buy more stuff for more years at a higher price.

In most companies, STRATEGY is separated from CREATIVITY by a wide gap. It is only when both sides work together that you can get a charismatic brand. A CHARISMATIC BRAND is any product, service, or organization for which people believe there’s NO substitute.

The five disciplines you have to master in order to have a Charismatic brand are: BE DIFFERENT-FOCUS-COLLABORATE-INNOVATE and VALIDATE!

Creativity is what gives branding its traction in the marketplace, whilst Strategy helps keep it on the ground. With the Social Media Involved in the process, the new communication model is no longer a monologue it is a dialogue sender, message, receiver

Business is a process, not an entity. A living Brand is a pattern of behavior, not a stylistic veneer. Source “Marty Neumeir”

Brand Management

Brand management should aim to build into customers’ minds a set of perceptions and attitudes relating to an offering, leading to positive buying behavior. To achieve this goal, managers must know a great deal about their customer base. The power of a brand is measured by its effect on buyers. A powerful brand will cause its customer base to either defer or refuse to purchase if the brand is NOT available. Some brands have reached a level of mass acceptance where they are used as action verbs, such as “Xeroxing” a document instead of copying it and “Fedexing” a package rather than mailing or posting it, Google it rather than search for it. One brand’s identity is so strong that when we hear Aspirin we immediately think of Bayer or Tissue we think Klinex!

Internal Brand Elements

• Personality, which relates to customers’ description of the brand.
• Culture, or the social context within which a brand is perceived, as in the case of Mercedes’ “engineering excellence”.
• Self-Image, which encompasses what we feel the brand says about us, for example, the self-image of driving a Jaguar versus a Ford.

External Brand Elements

• Physique, or the physical characteristics of the brand
• that makes us want to know what it does.
• Reflection, which relates to the target user or customer being nurtured;
• Relationship, which says the customer must have an identifying relationship with the brand itself.

You Think It. We Build It.

It’s not about just having a website, it’s about what can your website do? Our company mantra is that no one experience is the same, so we take care in customizing and curating each engagement around your needs. We bring your ideas to life!

Website Design, Development, & Hosting Services

Our web development and solutions are known for the secure coding standards that we follow and abide by as well as the reliability, efficiency, and stability that we design and implement. Our long history in the web site development field enabled us to design and produce web platforms for the most commonly needed lines of business. Our Business Platform, an optimized combination of dynamic business modules created specifically for your online business presence, enables businesses to go online quickly and efficiently by providing a wide set of features that are most commonly needed. Our E-Commerce Platform, on the other hand, offers an optimized collection of e-commerce modules that provide scalability, flexibility and features for business growth. It also provides a feature-rich platform that offers merchants complete flexibility and control over the presentation, content, and functionality of their online sales and trading channels.

We Follow The Below Process:

You provide the brief

We’ve created a launching questionnaire that will help us better understand the project.

We study the brief, recommend some enhancements, & start building it

We will do rocket science, you really don’t have to worry about it.

Easy Communication

Communication is made as simple, organized and professional as possible through our Project management software.

Simplified Payments

Processing your payments is only a few clicks away, without complications, and with various payment methods.

Website Design

Our web designs are world class renowned and satisfy the carefully gathered requirements for each project that we handle. Our creative team is backed up by expertise from international agencies. Coupled with our expertise in user interface production and standards-compliance, our website designs are built with browser compatibility, search engine friendliness and user friendliness in mind.

Website Hosting

Unlike other hosting solutions that make use of common hosting solutions, our hosting solution is custom-made and architectured to make use of all possible features and services on the web while providing a bullet-proof secure hosting platform. Our hosting management control panel – SiteAdmin – is completely built in-house and can be customized to provide any desired feature or service.

Content Management Systems (CMS)

Our content management system is completely tailored (from the ground up) internally to meet your carefully gathered and analyzed requirements and needs.

Live Media (Audio & Video)

Our live media solution is reliable, efficient, and effective in terms of cost, bandwidth, and audience support. Our streaming servers are carefully configured, installed, and supported to provide a healthy environment for media (audio and video) streaming.

Internet / Web Consultancy

Our consultancy service is provided on a per request basis. The aim of this service is to help our customers train their employees towards a higher learning curning curve in Internet technologies and web / website services.

Software Development

Our software development service covers Blockchain Technology, Intranet applications development, client/server solutions development, and database management systems development customized to meet our customer’s needs.

You Think It. We Build It.

Creating successful mobile applications that offer the best user experience is what our team of mobile app development professionals at Cnepho. We design & develop all kinds of mobile apps for iOS, Android, etc. depending on your business and end-user requirements

Building Apps using Native, Hybrid, & Web-Based Technologies

-Native & React Native

Developing an easy, user-friendly mobile app or website for your brand to standout with our fastest, most responsive and most reliable user experience.

-Hybrid

Saving time and money by creating a simple version of your brand that requires one codebase to be managed and without compromising on value even when you are short on resources and are in a hurry.

-Web-based

Developing web applications, which are changing technology trends, notably that we would be delivering your application programs over the internet and through a network.

Content Management Systems (CMS)

Our content management system is completely tailored (from the ground up) internally to meet your carefully gathered and analyzed requirements and needs.

In App Video Chat Services

Our live media solution is reliable, efficient, and effective in terms of cost, bandwidth, and audience support. Our streaming servers are carefully configured, installed, and supported to provide a healthy environment for media (audio and video) streaming.

Apps Consultancy

Our consultancy service is provided on a per request basis. The aim of this service is to help our customers train their employees towards a higher learning curve in mobile technologies.

UX UI Experts

As a narrower term, a “User Experience Consultant” focuses on the visible parts of your software, that the end user interacts with — that he experiences. But as we know, UX design isn’t only concerned with web design and how the interface looks. It cares for the layout, the content, and the flows as well.

Icetulip’s Market Research Partner Sapience Consultancy is a scientific business analysis, research and consulting agency based in Dubai, that utilizes evidence based approach through research, applied mathematics, data science and dashboard solutions.

Sapience was founded in 2015, and our team is composed of full-time staff (research executives, analysts, programmers, and business consultants) working together with a large pool of data entry operators, interviewers, and field supervisors.

Sapience’s team comes together as a professional research body through the training and experience of the members who share the same vision. Their dedication and professionalism make it possible to pursue our objectives and continue our growth. Sapience has developed capabilities and methods in large-scale handling projects. Sapience operates a strong in-house fieldwork capability, including a call center located in Tunis and Dubai.

Sapience is a leading provider of full service, custom marketing research, analysis, and consulting in consumer and business-to-business research in the Middle East. Over the last five years, clients, local and international, public and private, have relied on our dedicated professionals to explore, investigate, analyze and interpret marketplace dynamics, and gain insights into consumer attitudes and behavior and have used our data to analyze and plan their business outcomes. We are committed to offering clients comprehensive quality market research services to bridge the gaps with their customers and develop more effective strategies.

Our area of activities includes both ad-hoc, custom-designed research services, tailor-made to accommodate client’s requirements and objectives using a range of Qualitative and Quantitative methodologies and Syndicated Studies which are designed and conducted by Sapience upon sensing a collective need amongst several clients. The scope of our ad-hoc studies is very diversified and covers the following:

• Usage and Attitudes Studies, General Consumer Studies, Consumer insights studies.
• Mystery Shopping Studies.
• Customer Satisfaction Studies,
• Brand Positioning and Brand Equity Studies, Corporate Image Studies.
• Employee Attitudes and Morale / Staff Satisfaction Studies.
• Price Perception Tests for consumer goods and services.
• Advertising and Package Communication studies.
• Advertising, Consumption and Brand Image Tracking Studies for consumer goods,
• retail service-oriented companies.
• Shoppers and Users profile Studies.
• Products Usage and Taste Tests.
• Public Opinion Polls, Human Needs and Satisfaction, Human Values and Beliefs.
• Trade and business development research.
• Market Assessment.

Search Engine Optimization SEO | Arabic – English – French

Whether it is Enterprise SEO or local SEO, App SEO or Video SEO and everything in between. With 15 years as leaders in SEO services in the region, Icetulip is on a mission to deliver continuous growth to 100’s of regional and international clients.

We offer search engine optimization in Arabic, English, and French.

Our search engine optimization services are divided in two main phases:

Phase 1: SEO Research & Analysis

This phase depends on the size of your site as well as the difficulty of the required SEO and amount of needed changes. It may include the following activities:

• SEO report of your site’s current status and future potential.

Our team of experts will assess the current status of your website’s online visibility, and present you with a detailed list of tasks that ought to be performed in order to maximize your site’s potential.

• Effective use of domain names.

If needed, we will provide you with a list of domain names that we judge to be appropriate and representative of your company, service or product, and most importantly domain names that are SEO friendly.

• Site analysis (technical and content structure and organization).

Our technical department will analyze the code structure of the site and organize it in a manner allowing easy navigation and interpretation for the search engine robots. In order to get indexed, increase popularity, and rank highly in search engines, your site’s internal coding has to be written to comply with the basic webmaster rules of major search engines.

• Website design analysis – current website design, content and layout assessment.

Our graphics department will analyze your website’s design and recommend any needed modifications to comply with the search engines’ rules. The more your site looks professional and is user friendly, the more it gains visitor trust which will eventually increase traffic and goal conversion.

• Keyword analysis – evaluating industry-specific keywords to your website to attract the targeted audience.

Search engines rely on their knowledge of semantics in order to return the best result for a user’s query. Our strategy is to provide you with a detailed keyword list and measure its potential to target the wanted traffic.

• Meta tags and page title creation – implementing site-specific page titles and Meta tags.

We pay a great deal of attention to the format of URLs, title tags and metadata; the more descriptive and brief they are, the better they will be indexed by search engines.

• Content optimization.

The content of the site is often neglected as being one of the major influencers for any search engine. Hence this step requires an analysis of your current content (text, images, etc.) followed by recommendations of any needed changes.

• Full scale SEO plan with realistic timelines.

We provide you with a detailed SEO plan for your website with realistic timelines. We also provide you with constant follow up and present you with a detailed list of the progress.

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Phase 2: SEO Maintenance, Site Promotion, and Follow-Up

This phase includes the following activities:

• Internal/external link building strategy.

Link building is an excellent strategy to get natural traffic to your website. Internal linking is of great importance for it highlights certain pages of your site, hence making them more significant than others. On the other hand, external link building allows your website’s popularity to grow exponentially.

• Individualized submission to the full array of search engines and web directories.

In order to maxi- mize your website’s visibility, we make it our job to manually submit your website to major search engines.

• Monthly report of ranking results.

In order for you to monitor your website progress, we present you with a monthly update of your website ranking result.

• Ongoing progress report, analysis of results and improvement recommendations.

We will provide you with a comprehensive progress report and we will brainstorm to provide you with improvements and recommendations to constantly increase your website’s ranking and popularity.

SEM

Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning search campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click ad campaigns. So do searchers!

So it only makes sense that those searchers, your potential customers, should be an integral source for your keyword research. Here at Wink, our search marketing certified individuals shape their pay-per-click advertising efforts based on actual keyword traffic data and goal conversions instead of third-party estimates. That not only saves you money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition, competition that doesn’t have the integrated keyword management capabilities that we provide.

When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.

In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertiser’s keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the PPC ad may be displayed on the page. In search engines, a PPC ad is generally just above or to the right of the search results where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the site designer has determined will be the most advantageous to his site and the advertiser.

• Grow Your Customer Base

Connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query

• Lower Costs

Enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

The difficulty is in the execution, and this is where we excel.

• We Identify Numerous Traffic-Driving Keywords and Potential Traffic Sources
• We Create Closely Related Keyword Groups.
• We Convert Keyword Groups into Ad Groups.
• We Designate Negative Keywords.
• We Delegate Your Budget with AdWords Bidding Strategies and Bid Management.
• We Create Ad Text that Relates to Your Ad Group’s Keywords.
• We Create Landing Pages that are Relevant to Your Keywords and Ad Text.
• We Setup Keywords, conversions & goals tracking methods and analyze ads performances daily in order to maximize your campaign’s ROI.

The difficulty is in the execution, and this is where we excel.

• Higher Quality Score

The above is the search-engine prescribed formula for raising your AdWords click-through rate and keyword Quality Scores.

• Lowered Costs

By increasing Quality Score, your account will see lower first-page bids, and you’ll be able to pay less for a better ad position in Google’s sponsored links.

• Improved Traffic Quality

In continually creating more and more relevant ads and landing pages while finding new keyword opportunities and carefully constructing ad groupings, you are not only lowering your costs by way of pricing incentives from the engines: you’re also creating a keyword portfolio that gets iteratively better targeted with time.

As a multi-disciplined team at icetulip we’re able to effectively communicate your brand in various environments across a multitude of media. It’s our job to plan the most effective strategic method of delivering the right message to your audience no matter how they meet your brand.

Strategic planning is to a business what a map is to a road rally driver. It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go. And like a road rally, strategic plans meet detours and obstacles that call for adapting and adjusting as the plan is implemented.

Strategic planning is a process that brings to life the mission and vision of the enterprise. A strategic plan, well crafted and of value, is driven from the top down; considers the internal and external environment around the business; is the work of the managers of the business; and is communicated to all the business stakeholders, both inside and outside of the company.

As a company grows and as the business environment becomes more complex the need for strategic planning becomes greater. At Icetulip, we work on the principles and required steps that optimize the value of strategic planning segmented below:

• Current Situation Analysis
• Segmentation Analysis
• Strength, Weakness, Opportunities, and Threat Analysis
• Core Competencies Analysis
• Key Success Factors
• Business Unit Strategy / Business Plan
• Balanced Score Card
• Evaluation

Icetulip offers your brand over 15 years of digital marketing and social media expertise with a team of dedicated, highly motivated and passionate online marketing experts that sometimes prefer to call them online gurus.

We live in an era where social presence forms a high component in our entire online presence, and a brand that is not only present on social media but is also a leader in this area – is considered saved from failure. In order to lead in this field, we provide you with a well-experienced social media manager, who is fundamental for the brand to excel on all social media management platforms and to ensure first-class social management services.

Community Management

Building an online authentic community for your brand, seizing opportunities to interact with this community, growing bigger and helping in contributing in marketing and sales.

SEO Content Creation

Reinforcing your brand exposure by providing high-quality content to boost your ranking potential, reach top-level and drive more traffic to your page.

Industry Insights

Performing the adequate studies, analysis and research to access the newest consumer trends, consumption and any business data helpful in guiding your brand

through daily complex corporate decisions.

Social Media Crisis Management

Responding instantly to any potential issue and taking the right actions for every crisis to pass smoothly, through our holistic pre-planned social media crisis communication plan.

Media buying is the negotiation and placement of advertising in various media channels. In today’s economic times, it’s imperative to stretch your advertising budget as far as possible and generate every ounce of value from your advertising investment.

The media strategy will identify the following:

1. Target audience:

The target will be analyzed and discussed with the client. Once it is set and agreed upon, we will:

Analyze the targets’ demographics and psychographics (if available)

Analyze their media habits and lifestyle

2. Media channel identification:

Based on the target audience, we will identify the most effective media channels that can reach our target audience and serve our set objectives

Optimize the media channels

Develop the implementation strategy; i.e. continuous approach or bursts

Optimize the budget per channel and for the overall campaign

Develop the buying strategy that will be briefed to a third party that will be identified after a pitch

3. Buying Pitch and Auditing:

Our capabilities do not include buying the advertising spaces. This will require us hiring an agency based on a pitch process. We will supervise the process based on the following:

• Pitch brief and document preparation in agreement with the client
• Pitch scoring document in agreement with the client
• Pitch supervision and discussion with the pitching agencies
• Auditing of the winning agency to make sure that they are respecting the commitments as highlighted by their winning document.