At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
Recognized as a premier provider of custom marketing research and consulting, Sapience serves a diverse clientele across the Middle East. Our expertise spans consumer and business-to-business research, where we delve into market dynamics to unveil consumer attitudes and behaviors. This empowers our clients, ranging from local enterprises to international corporations, to refine their strategies and achieve sustainable growth.
Our offerings encompass a broad spectrum of tailored ad-hoc research and syndicated studies, designed to meet specific client needs. Our methodologies integrate both qualitative and quantitative approaches, ensuring thorough and actionable insights. Our research areas are extensive and include:
Usage and Attitudes Studies, General Consumer Insights Mystery Shopping, and Customer Satisfaction Surveys Brand Positioning, Brand Equity, and Corporate Image Analysis Employee Engagement and Satisfaction Assessments Price Perception Testing for Consumer Goods and Services Communication Impact Studies for Advertising and Packaging
Market and Brand Tracking across Various Sectors Demographic Profiling for Shoppers and Users Product Usage and Sensory Evaluation Public Opinion, Human Needs, and Societal Values Surveys Trade and Business Development Research Comprehensive Market Assessments
In partnership with Sapience Consultancy, Icetulip is your gateway to informed, strategic decision-making, empowering your business with data-driven insights and a competitive edge in the marketplace
As a multi-disciplined team at icetulip we’re able to effectively communicate your brand in various environments across a multitude of media. It’s our job to plan the most effective strategic method of delivering the right message to your audience no matter how they meet your brand.
Strategic planning is to a business what a map is to a road rally driver. It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go. And like a road rally, strategic plans meet detours and obstacles that call for adapting and adjusting as the plan is implemented.
Strategic planning is a process that brings to life the mission and vision of the enterprise. A strategic plan, well crafted and of value, is driven from the top down; considers the internal and external environment around the business; is the work of the managers of the business; and is communicated to all the business stakeholders, both inside and outside of the company.
As a company grows and as the business environment becomes more complex the need for strategic planning becomes greater. At Icetulip, we work on the principles and required steps that optimize the value of strategic planning segmented below:
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Simply fill out the form below and we'll be in touch shortly!
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