At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
Recognized as a premier provider of custom marketing research and consulting, Sapience serves a diverse clientele across the Middle East. Our expertise spans consumer and business-to-business research, where we delve into market dynamics to unveil consumer attitudes and behaviors. This empowers our clients, ranging from local enterprises to international corporations, to refine their strategies and achieve sustainable growth.
Our offerings encompass a broad spectrum of tailored ad-hoc research and syndicated studies, designed to meet specific client needs. Our methodologies integrate both qualitative and quantitative approaches, ensuring thorough and actionable insights. Our research areas are extensive and include:
Usage and Attitudes Studies, General Consumer Insights Mystery Shopping, and Customer Satisfaction Surveys Brand Positioning, Brand Equity, and Corporate Image Analysis Employee Engagement and Satisfaction Assessments Price Perception Testing for Consumer Goods and Services Communication Impact Studies for Advertising and Packaging
Market and Brand Tracking across Various Sectors Demographic Profiling for Shoppers and Users Product Usage and Sensory Evaluation Public Opinion, Human Needs, and Societal Values Surveys Trade and Business Development Research Comprehensive Market Assessments
In partnership with Sapience Consultancy, Icetulip is your gateway to informed, strategic decision-making, empowering your business with data-driven insights and a competitive edge in the marketplace
Media buying is the negotiation and placement of advertising in various media channels. In today’s economic times, it’s imperative to stretch your advertising budget as far as possible and generate every ounce of value from your advertising investment.
The media strategy will identify the following:
The target will be analyzed and discussed with the client. Once it is set and agreed upon, we will:
Analyze the targets’ demographics and psychographics (if available)
Analyze their media habits and lifestyle
Based on the target audience, we will identify the most effective media channels that can reach our target audience and serve our set objectives
Optimize the media channels
Develop the implementation strategy; i.e. continuous approach or bursts
Optimize the budget per channel and for the overall campaign
Develop the buying strategy that will be briefed to a third party that will be identified after a pitch
Our capabilities do not include buying the advertising spaces. This will require us hiring an agency based on a pitch process. We will supervise the process based on the following:
Get In Touch
We cordially invite you to reach out to us for further details regarding any of our services.
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We cordially invite you to reach out to us for further details regarding any of our services.
Ready to get in touch?
Simply fill out the form below and we'll be in touch shortly!
We create out of this world experiences for out of this world brands and activate them across all digital media.
