At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
Recognized as a premier provider of custom marketing research and consulting, Sapience serves a diverse clientele across the Middle East. Our expertise spans consumer and business-to-business research, where we delve into market dynamics to unveil consumer attitudes and behaviors. This empowers our clients, ranging from local enterprises to international corporations, to refine their strategies and achieve sustainable growth.
Our offerings encompass a broad spectrum of tailored ad-hoc research and syndicated studies, designed to meet specific client needs. Our methodologies integrate both qualitative and quantitative approaches, ensuring thorough and actionable insights. Our research areas are extensive and include:
Usage and Attitudes Studies, General Consumer Insights Mystery Shopping, and Customer Satisfaction Surveys Brand Positioning, Brand Equity, and Corporate Image Analysis Employee Engagement and Satisfaction Assessments Price Perception Testing for Consumer Goods and Services Communication Impact Studies for Advertising and Packaging
Market and Brand Tracking across Various Sectors Demographic Profiling for Shoppers and Users Product Usage and Sensory Evaluation Public Opinion, Human Needs, and Societal Values Surveys Trade and Business Development Research Comprehensive Market Assessments
In partnership with Sapience Consultancy, Icetulip is your gateway to informed, strategic decision-making, empowering your business with data-driven insights and a competitive edge in the marketplace
Icetulip’s Market Research Partner Sapience Consultancy is a scientific business analysis, research and consulting agency based in Dubai, that utilizes evidence based approach through research, applied mathematics, data science and dashboard solutions.
Sapience was founded in 2015, and our team is composed of full-time staff (research executives, analysts, programmers, and business consultants) working together with a large pool of data entry operators, interviewers, and field supervisors.
Sapience’s team comes together as a professional research body through the training and experience of the members who share the same vision. Their dedication and professionalism make it possible to pursue our objectives and continue our growth. Sapience has developed capabilities and methods in large-scale handling projects. Sapience operates a strong in-house fieldwork capability, including a call center located in Tunis and Dubai.
Sapience is a leading provider of full service, custom marketing research, analysis, and consulting in consumer and business-to-business research in the Middle East. Over the last five years, clients, local and international, public and private, have relied on our dedicated professionals to explore, investigate, analyze and interpret marketplace dynamics, and gain insights into consumer attitudes and behavior and have used our data to analyze and plan their business outcomes. We are committed to offering clients comprehensive quality market research services to bridge the gaps with their customers and develop more effective strategies.
Our area of activities includes both ad-hoc, custom-designed research services, tailor-made to accommodate client’s requirements and objectives using a range of Qualitative and Quantitative methodologies and Syndicated Studies which are designed and conducted by Sapience upon sensing a collective need amongst several clients. The scope of our ad-hoc studies is very diversified and covers the following:
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