At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
At Icetulip, our market research division, Sapience Consultancy, epitomizes the fusion of scientific analysis and strategic insight. Based in Dubai, Sapience leverages an evidence-based approach, combining research, applied mathematics, data science, and advanced dashboard solutions to deliver unparalleled business intelligence.
Recognized as a premier provider of custom marketing research and consulting, Sapience serves a diverse clientele across the Middle East. Our expertise spans consumer and business-to-business research, where we delve into market dynamics to unveil consumer attitudes and behaviors. This empowers our clients, ranging from local enterprises to international corporations, to refine their strategies and achieve sustainable growth.
Our offerings encompass a broad spectrum of tailored ad-hoc research and syndicated studies, designed to meet specific client needs. Our methodologies integrate both qualitative and quantitative approaches, ensuring thorough and actionable insights. Our research areas are extensive and include:
Usage and Attitudes Studies, General Consumer Insights Mystery Shopping, and Customer Satisfaction Surveys Brand Positioning, Brand Equity, and Corporate Image Analysis Employee Engagement and Satisfaction Assessments Price Perception Testing for Consumer Goods and Services Communication Impact Studies for Advertising and Packaging
Market and Brand Tracking across Various Sectors Demographic Profiling for Shoppers and Users Product Usage and Sensory Evaluation Public Opinion, Human Needs, and Societal Values Surveys Trade and Business Development Research Comprehensive Market Assessments
In partnership with Sapience Consultancy, Icetulip is your gateway to informed, strategic decision-making, empowering your business with data-driven insights and a competitive edge in the marketplace
With more than 20 years experience Icetulip Has helped in branding 100’s of Regional & International Clients. The function and art of branding is a major contributor to the success of any business. Our team of creatives rely on Psychological factors while designing to unconsciously imprint the brand in the heads of consumers.
What is a Brand?
“A brand is NOT a logo. A brand is NOT an identity. A brand is NOT a product.
A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR ORGANIZATION. IT IS NOT WHAT YOU SAY IT IS. IT IS WHAT THEY SAY IT IS AND IT IS ALL BASED ON TRUST.
The main purpose of branding is to get more people to buy more stuff for more years at a higher price.
In most companies, STRATEGY is separated from CREATIVITY by a wide gap. It is only when both sides work together that you can get a charismatic brand. A CHARISMATIC BRAND is any product, service, or organization for which people believe there’s NO substitute.
The five disciplines you have to master in order to have a Charismatic brand are: BE DIFFERENT-FOCUS-COLLABORATE-INNOVATE and VALIDATE!
Creativity is what gives branding its traction in the marketplace, whilst Strategy helps keep it on the ground. With the Social Media Involved in the process, the new communication model is no longer a monologue it is a dialogue sender, message, receiver
Business is a process, not an entity. A living Brand is a pattern of behavior, not a stylistic veneer. Source “Marty Neumeir”
Brand Management
Brand management should aim to build into customers’ minds a set of perceptions and attitudes relating to an offering, leading to positive buying behavior. To achieve this goal, managers must know a great deal about their customer base. The power of a brand is measured by its effect on buyers. A powerful brand will cause its customer base to either defer or refuse to purchase if the brand is NOT available. Some brands have reached a level of mass acceptance where they are used as action verbs, such as “Xeroxing” a document instead of copying it and “Fedexing” a package rather than mailing or posting it, Google it rather than search for it. One brand’s identity is so strong that when we hear Aspirin we immediately think of Bayer or Tissue we think Klinex!
Internal Brand Elements
External Brand Elements
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We cordially invite you to reach out to us for further details regarding any of our services.
Ready to get in touch?
Simply fill out the form below and we'll be in touch shortly!
We create out of this world experiences for out of this world brands and activate them across all digital media.
