Background: The United Nations Economic Commission for Europe (UNECE), established in 1947, is focused on promoting economic integration and cooperation among its 56 member states across Europe, North America, and Asia. As part of its mission, UNECE engages in setting standards and norms to facilitate international cooperation, including in the field of transportation.

Challenge: The global inconsistency in road signs can lead to confusion, reduce road safety, and impede international travel and commerce. Recognizing the need for standardization, UNECE initiated the E-Corss project aimed at unifying road signs globally to enhance road safety and facilitate international travel.

Solution: Icetulip partnered with UNECE on this groundbreaking initiative by leveraging its expertise in design and digital solutions. The team undertook the ambitious task of redesigning over 5000 road signs to create a unified global standard. To support this initiative, Icetulip developed a user-friendly website that allows Government representatives from every country to customize signs easily using a drag-and-drop interface. This platform enables users to download high-resolution versions of the signs for printing and implementation. Additionally, Icetulip was responsible for creating the logo and branding for the E-Corss project, ensuring a coherent and recognizable identity across all communications.

Results: The E-Corss project successfully introduced a standardized set of road signs, significantly contributing to road safety and easing international travel. The user-friendly design interface facilitated by the new website has been widely adopted and praised for its accessibility and practicality. This initiative has set a precedent for international cooperation in road safety and standardization.