Media buying is the negotiation and placement of advertising in various media channels. In today’s economic times, it’s imperative to stretch your advertising budget as far as possible and generate every ounce of value from your advertising investment.
The media strategy will identify the following:
1. Target audience:
The target will be analyzed and discussed with the client. Once it is set and agreed upon, we will:
2. Media channel identification:
Based on the target audience, we will identify the most effective media channels that can reach our target audience and serve our set objectives
3. Buying Pitch and Auditing:
Our capabilities do not include buying the advertising spaces. This will require us hiring an agency based on a pitch process. We will supervise the process based on the following: