What’s the name of your company/product?
In which business sector does your company operate?
Describe your company’s business.
What products/services does your company offer? Describe them.
What channels does your company use to contact potential clients?
Who are we talking to? Audience demographic, Psychographic, and relevant behavioral information.
What reactions are desired when your target audience meets your brand?
List brands competitive towards your brand (with links to their websites). Are they your direct competition? How do their actions affect your brand? Take into consideration direct/indirect and local/global competition.
Company or product name which will be a part of the logo?
Slogan/Tagline? Will the slogan will be a part of the logo or will it be optional?
What style of logo? —Please choose an option—Word Mark (Organization name in a stylized type/font becomes the logo.)Pictorial Mark (An image or shape that is easily recognizable is used to represent your business.)Abstract Mark. (An abstract shape or symbol is used to convey the values of your business.)Letter Mark (Letters/initials from your business name are used to create a logo.)Emblem (Organization name enveloped by a pictorial element or shape.)Character (A character or mascot to represent your business.)No Preference (Designer’s choice.)
Main Mediums? Where will the logo be used?
Logo Characteristics.
Logos which you like or dislike?
References and inspirations.
MATERIALS NEEDED IN BRANDING SYSTEM. (Office Supplies) —Please choose an option—Business CardLetterheadEnvelopsDocument Folders
Promotional Materials. —Please choose an option—CatalogBrochureLeaflet/FlyerBillboard
Brand Experience. —Please choose an option—Advertising CampaignWeb/Mobile InteractivePackagingTradeshow/Event
Other. Any other needs not listed above.
What is your email address?
What is your phone number?
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