Strategic Planning

Strategic Planning
As a multi-disciplined team at icetulip we’re able to effectively communicate your brand in various environments across a multitude of media. It’s our job to plan the most effective strategic method of delivering the right message to your audience no matter how they meet your brand.
Strategic planning is to a business what a map is to a road rally driver. It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go. And like a road rally, strategic plans meet detours and obstacles that call for adapting and adjusting as the plan is implemented.
Strategic planning is a process that brings to life the mission and vision of the enterprise. A strategic plan, well crafted and of value, is driven from the top down; considers the internal and external environment around the business; is the work of the managers of the business; and is communicated to all the business stakeholders, both inside and outside of the company.
As a company grows and as the business environment becomes more complex the need for strategic planning becomes greater. There is a need for all people in the corporation to understand the direction and mission of the business. Companies consistently applying a disciplined approach to strategic planning are better prepared to evolve as the market changes and as different market segments require different needs for the products or services of the company.
The benefit of the discipline that develops from the process of strategic planning, leads to improved communication. It facilitates effective decision-making, better selection of tactical options and leads to a higher probability of achieving the owners’ or stakeholders’ goals and objectives.
At icetulip, we work on the principles and required steps that optimize the value of strategic planning segmented below:

  • Current Situation Analysis
  • Segmentation Analysis
  • Strength, Weakness, Opportunities, and Threat Analysis
  • Core Competencies Analysis
  • Key Success Factors
  • Business Unit Strategy / Business Plan
  • Balanced Score Card
  • Evaluation