Media Buying

Media Buying
Media buying is the negotiation and placement of advertising in various media channels. In today’s economic times, it’s imperative to stretch your advertising budget as far as possible and generate every ounce of value from your advertising investment.
At icetulip, the process of media buying has three key elements. The first element is negotiating low rates. But, getting low rates isn’t the only way to generate maximum value from your advertising, so our media buyers are aggressive in negotiating no-cost value added programs and media promotions that will enhance the performance of your advertising. Finally, through aggressive auditing and post-buy analysis, we work to ensure the maximum efficiency of each media buy — providing exhaustive follow-through well after the advertising has run. Our objective in media buying is to deliver media plans that make each ad dollar our clients spend work and feel like it’s worth much more.

Our comprehensive Media Buying services include:

  • Researching appropriate media vendors and programming
  •  Evaluating proposals from media vendors
  •  Negotiating media rates
  •  Generating add-value and creating media promotions
  •  Creating insertion orders and run lists
  •  Confirming scheduling
  •  Reconciling invoices
  •  Managing execution of buys;
  • Conducting post-buy analyses
  • Re-evaluating the media plan to further optimize your media buys