Digital Media

Digital Media

200x88[1]

Wink Online Solutions provides a wide and innovative range of digital marketing strategies and solutions that will secure your brand’s online presence, build your brand’s equity and enhance your marketing ROI. Wink Online Solutions offers your brand over ten years of digital marketing and social media expertise with a team of dedicated, highly motivated and passionate online marketing experts that sometime prefer we call them online gurus, a term that best describes their character! Built to act as your company’s digital arm, Wink Online Solutions quenches your digital & social media marketing thirst and generates a highly passionate, loyal following of supporters and enthusiasts that not only voice their sentiments toward your brand but also participate in the direction you take your product line in the future. Experiment with new forms of customer engagement, utilizing social media websites & Social Networks. Gauge customer reaction to your product today by creating business pages devoted to listening and monitoring to what they have to say. This benefits all parties as customers feel they are being heard, and you get a chance to improve something that needs improving. Bounce ideas off customers by posting new trends and analyzing audience reactions. With positive feedback, you can move ahead with your plan. With apprehension or negative feedback, you can prevent a disaster before it even occurs.It is time your brand dives into the digital & social media realm instead of dipping its toes in it. We are there to guide you reach deeper, untapped resources that will boost your equity in no time, and secure your company a higher ROI. Facebook | Twitter | Google + | Youtube | Pinterest | Tumblr | Blogging | SEO packages | SMO packages

digitalmedia1-300x82[1]

 

 

Strategy

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? We know we don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial. We develop all our strategies using the following 7 steps I- Determine Your Goals and Objectives What’s important is to understand your social media goals and objectives and how they tie into your overall company goals. A smart approach would be to Keep your goals specific, measurable, attainable, realistic/relevant and timely. II- Research, Research, and More Research Instead of jumping into the social media pool with both feet, splash a bit of water on yourself first; we help you test the waters, gauge your environment and know what to expect. We do a bit of research. We develop a list of social media sites where we see a fit for your organization, and where we’re most likely to find and engage with your customers and stakeholders. By virtue of their global popularity, Twitter, Facebook, LinkedIn and a few industry-specific blogs and forums will most likely be at the top of our list. We dig a bit deeper into each site on that list. We search for your company name, brand name(s), your competitors, and your target keywords. We see what’s out there, listen to what’s being said, identify key conversations and influencers, and get to know your target audience. III- Create a Digital Rolodex of Contacts and Content We subscribe to blogs in your industry and make a list of influencers who are relevant to your business. This Rolodex comes in very handy when it’s our turn to share your content and provide your input, because we’ve got a network to engage. When we approach social media honestly and respectfully, relationships will build naturally. We begin making connections by following conversations. IV- Join the Conversation to Develop Relationships Now it’s time to start making use of all the research we’ve done and take action. We participate in the conversations by posting comments on blogs and forums, answering questions on Yahoo! and LinkedIn, joining groups related to your industry and taking part in Twitter chats. We develop relationships by following and “friending” influencers, advocates and others in your stakeholder group. We don’t just look for people with thousands of followers; you’ll be surprised by the value that someone with only a couple of hundred followers provides. V- Strengthen Relationships It’s all-too-easy to hide behind your avatar or profile picture, and it’s important to remember that face to face networking and relationship-building is incredibly powerful. We attend offline events related to your industry – not only to strengthen our knowledge base, but also to network and forge relationships with those we have connected with via social media but never met in person. A tweetup is a popular way to go offline with your online group, and meet face to face with those we’ve been engaging on Twitter. VI- Measure Results If we’ve set goals and objectives in your social media strategy, they need to be measurable. Without measurement, it’s nearly impossible to measure. Without measurement, it’s nearly impossible to gauge how successful (or, gulp, unsuccessful) we’ve been with our efforts, and how to attribute any return on investment (ROI) to all that we have done. 4      commonly sought-after objectives include: 1-    Increased brand presence across social channels. we want to increase the number of followers on Twitter, number of fans on Facebook, number of comments, number of times your brand is mentioned in blogs and forums, and so on. 2-    Increased positive sentiment about your brand. We want to convert the number of positive mentions while taking note of negative mentions. Has the ratio of positive to negative comments improved? With the good comes the bad in social media; better get used to it! (Note: Sentiment analysis, or evaluating social media conversations based positive, negative, and neutral tone, can be time consuming and tricky when done on a grand scale. Solutions like Marketwire MAP and Heartbeat can help us to listen to the broader conversations that are taking place on social channels.) 3-    Development of relationships for future partnership opportunities. We want to keep track of those with whom we’ve connected, and identify where there may be opportunities to make those relationships benefit your organization. For example, if we’ve connected with someone who may be a great guest on a webinar your company is hosting, we can include that person into your digital Rolodex, and follow up with him or her when the time is right. 4-    Increased traffic to your website. We want to guide more visitors to your website, and a great way to do that is with your social media presence. We use Twitter hashtags, Faceook pages, etc. to lead social media audiences to your website. And we keep track of where site visitors came from; it’s a smart strategy that provides great insight into your efforts. Remember, when it comes to measuring social media, it takes a multitude of metrics as well as trending reports to get a sense of what and where to improve. VII- Analyze, Adapt, and Improve A social media strategy doesn’t end with measurement; it goes beyond that. We need to analyze our social media campaigns, adapt any new findings into our current processes, and improve our efforts. Testing and experimentation can dramatically improve our social media efforts. As we dive deeper into the bottomless pool that is social media, we’ll quickly understand what works and what doesn’t. More specifically, we’ll develop favorite tools to use, realize that there are certain days and times where it doesn’t pay to be active in social media, and come to the conclusion that we still have lots to learn. So there you have it: a social media strategy in seven steps. Without a carefully thought-out and executed plan, it’s easy to be overwhelmed by social media and fall off course. While there is no “one size fits all” approach for organizations to take part in social media, the best chances for success rely upon a solid foundation of commitment, patience and an understanding of why social media is an important part of any organization’s communications efforts.

Integration

Social Media Integration

Wink can integrate a wide range of social media technologies into your website, from Facebook “Like” buttons and Twitter integration, to more advanced, deep-level integration with both established and emerging social media platforms. Social Media Integration will give your customers the tools to make the most of your website and will allow them to…

  • Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites
  • Effortlessly create site accounts and logins with Facebook Open Graph
  • Quickly create bookmarks to your site through use of readily available social media tools
  • Leverage influential capabilities of social media by integrating Facebook on ecommerce websites

Examples of Social Media Integration

Account Login / Registration

Facebook Connect / Open Graph Facebook Connect / Open Graph Google Connect Google Connect
Twitter Connect Twitter Connect OpenID OpenID

Community Building

Facebook Friend Connect Facebook Friend Connect Google Friend Connect Google Friend Connect

Onsite Content

Twitter Status RSS Feeds Twitter Status RSS Feeds Google Profile Google Profile
Facebook Profile Badge Facebook Profile Badge
Example uses of our social media integration solutions

GOAL: An online flowers & gifts shop wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world. SOLUTION: Wink integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily “Like” stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories   GOAL: An ecommerce website wishes to use Twitter as a means to broadcast to the world new products which are added to the online store. SOLUTION: Wink integrates Twitter into the back-end of the website so that anytime a new product is added to the website, the administrator has the option of updating Twitter with a custom message about the new product.

Common Social Media Marketing Mistakes The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry. As a result, there are many choices as well as misconceptions

  • Ignoring it all together – Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are talking about your brand, so companies better listen.
  • Assuming social media is a cheap and fast “miracle pill” – Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital market takes patience and timing. You can’t join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, and grow.
  • Assuming that any kid who grew up with the Internet is capable of devising, executing and maintaining a social media campaign – It’s not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it’s not about “What are we doing in XXX social media network?” but about why should you be in that social media network. It’s about choosing YouTube over Facebook or focusing on a blog instead of Twitter. It’s about adding value to your consumer and where they “reside” digitally.

Featured Social Media Marketing Clients Many of our clients, who range from small startups to Fortune 500 names, have trouble connecting with their target demographic online. We help them find their audience and train them on how to continually reach their key demographics.