Every brand is a unique personality with a different story to tell. Our job is to develop brand identities that translate your company correctly, and to design and implement strategies that allow it to remain sustainable relevant and understood over time. At Icetulip we depend on several key departments to function. They all form part of the bigger picture, and the agency would fall apart without any one of them. That includes the account services department, which is the conduit from the agency to the clients on the roster. It is the job of the people within the account services department to keep the work flowing into the agency, by establishing good relationships with clients and constantly keeping the temperature of the work being done. When a client relationship starts to go sour, for whatever reason, the members of the account services department will know about it before anyone else. It is their job to be proactive and maintain a good working relationship, because with clients, there is no agency.
The account director at icetulip steers the account services ship in the same way a creative director steers the creative department. Account directors know their own company’s structure and workings inside and out, and also have exceptional business skills and salesmanship. One provides insight into the creative work; the other gets the client to understand why it’s good for their business. Our account directors are very strategic and disciplined thinkers, providing excellent creative briefs when necessary, and assisting in the overall direction and execution of each campaign.
A more senior role, the account manager at icetulip will be the main point of contact on one or two specific accounts. While they may not oversee the day-to-day running of the account, they are responsible for managing that account and maintaining an excellent client relationship. The account manager will establish budgets with the client, be there for conflict resolutions, ensure timely deliverables, write creative briefs and approve payments to and from the client. The account manager will also be in charge of contracts and contract renewals, quality control on the account, and actively pursue new opportunities with the client. Above all, the account manager will know more about the account(s) her or she is assigned to than anyone else in the agency. They are the go-to person on that brand. The account manager will report directly to either an account director or agency director, providing input on all account activity.
This Account Executive (AE) plays a major role in icetulip. Typically, an AE is assigned to just a few (or sometimes only one) of the many accounts on the agency’s client roster. This is because the AE needs to have an intimate understanding of their client’s core business, and also ensures that a strong working relationship is established between the client and the AE. The AE will usually take assignments from the client, working with them to create a creative brief for the creative department. The AE will also handle budgets, pitches, timing of jobs (in conjunction with traffic) and the day to day running of the account. The AE will report to the Account Manager, or sometimes to the Account Director.
Let’s take a look at the major roles of the account services department at icetulip. These are the key positions; many departments will have additional roles within these, including junior and senior positions.
The entry-level job in the account services department, the account coordinator is a learning role for a graduate or someone new to this side of the business. Although a lot of time will be spent on the administration side of the account, this is a stepping stone to the many duties of an icetulip Account Executive.