What does your organization do?

How does your organization communicate with the outside world already?

General Information

Contact Name

Phone Number



How is the website going to help you meet your goals? Is the site a shop window on your organization, or is it an online resource, or both? Be clear on how you will measure if the website is successful.


Define your Audience. You may be working with people who are new to using computers so don’t over complicate your website. Ask yourselves:

Who are the main audience for your organization? And for the website?

What do you want them to do when they come to the website?

Can they already get this information elsewhere online?


This is how you want your website to appear and will cover everything from layout to color. Collect examples of

other websites you like, and get as much printed material you possess (letter heads, business cards). Points to

consider include:

Do you have a house style? What elements do you want included in the design?

will the design appeal to your target audience, for instance younger children or older people?

Do you have a logo? If not treat this as a separate prerequisite

List the main Content elements that you want included, for example:

  • Organization background
  • News and press releases
  • Client list
  • Project portfolio
  • Existing resources
  • Contact details including location map, enquiry form, etc.
  • Think about how often you will want to update the content, and will you want to do this in-house?


Points for consideration include:

Where is the content for the pages going to come from?

Who will be responsible for it in your organization?

Who will respond to enquiries from the website?

Functionality Specification

Light Weight: User behavior on websites is totally affected by the time for the website to load and be fully displayed on the screen. Our platform and development techniques are based on gaining a light weight solution even with its fully loaded features to gain user’s satisfaction and keep them coming back to the website.

Search Engine Friendly: Our platform is completely search-engine friendly. It provides your website with all the visibility needed for search engines to properly index its contents. Search engine experts, on the other hand, can make use of the various SEO features within the platform to optimize your website as required by SEO strategies.

Multiple Language Support: Multiple languages can be integrated for the complete solution with the ability to add languages later on when needed.

Architecture & Technologies

XHTML: is the standard language for website production and layout generation within browsers. XHTML is a standard that is continuously maintained and specified by the World Wide Web Consortium (W3C).

XML: is the standard language for data encoding and universal data support within web technologies. XML allows for defining data, interfaces, protocols and any other information-related technique using standard text. The power behind XML is its ability to support connectivity and collaboration between hybrid web technologies and services.

PHP: is a server-side, cross-platform, HTML-embedded scripting language that is known for its extreme performance while being very light on server resources. PHP is the most commonly used web programming language around the globe. Recent versions of PHP support advanced programming concepts such as the MVC framework.

MySQL: is the most commonly used Database Management System (DBMS) around the globe. MySQL is well known for its ability to support a variety of engines (relational, transaction, etc.) in a very secure manner. MySQL is also known for its high performance.

Zend Framework: is a framework intended for complicated PHP applications development. The Zend Framework provides the building blocks that programmers can use to build scalable, reliable and high-performance applications. Zend Framework is at the core of most of our projects.

CSS: stands for Cascading Style Sheet and is responsible for all style management within websites. Combined with XHTML, browsers use CSS to introduce style within websites.

AJAX: is a modern technology that allows for data retrieval from web servers without having to refresh web pages. AJAX technology is at the core of all modern websites.

JavaScript: is a browser-side scripting language that is at the core of all modern interactive websites. JavaScript allows websites to interact with visitors in a user friendly manner.

Web 2.0 Tools: Icetulip platform is built on top of many other existing tools to provide a feature-rich platform for website production.

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