Client Brief | Creative Brief

Purpose: This is our springboard into the creative.This internal communication clarfies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page.We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible.That said, please keep your answers brief. Hence the term “Creative Brief”. Once established, we go full-throttle with the creative process and start conceptualizing ideas.( Based on the scope of the project we will establish a timeline for approvals) We continue to hone our creative thought until it is a compelling and effective design solution for your business.
This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work for our
client.

Name

Email

WHO ARE YOU:
WHAT IS YOUR SERVICE OR PRODUCT?

DESIRED RESULTS & VISION
HOW WOULD YOU LIKE TO BE PERCEIVED?

COMPETITION
WHO IS YOUR PRIMARY COMPETITOR?

PROJECT VOICE:
WHAT DO YOU WANT THIS TO SAY ABOUT YOU?

PRINT VEHICLE
WHAT WOULD YOU LIKE TO PRODUCE?
LOGODIRECT MAILPERSONALIZED CORPORATE GIFTSRESTAURANT CONCEPTLOGO PACKAD CAMPAIGNWEBSITEINTERIOR DESIGNBROCHUREP.O.P DISPLAYONLINE MARKETINGARCHITECTURE

OTHER ( please specify)

ADDITIONAL INPUT
ANY OTHER THOUGHTS?

YOUR OBJECTIVES
WHERE DO YOU WANT TO GO?

TARGET MARKET
WHO IS YOUR AUDIENCE? DEMOGRAPHIC?

SUCCESS CRITERIA
DEFINE HOW YOU WILL INDULGE A SUCCESSFUL PROJECT?

COLOR PREFERENCES
WHAT IS YOUR FAVOURITE COLOUR?

LEAST FAVOURITE AND WHY?

GAUGING PERCEPTION
NAME A LOGO YOU LIKE, EXPLAIN WHY?

KEYWORDS
WHAT KEYWORDS BEST DESCRIBE YOUR BUSINESS?
DEPENDABLESTRONGFUNTRADITIONALUNIQUESERIOUSMODERNENTHUSIASTICHI-TECH

OTHER ( please specify)

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