There’s a Clear Winner in Beverages: Bottled Water Tops Soda

March 9, 2017     /

There’s a Clear Winner in Beverages: Bottled Water Tops Soda It’s official: Water is the new beverage king. Industry tracker…

YouTube TV and Hulu Aren’t Reinventing the Live TV Ad Model Yet

March 9, 2017     /

YouTube TV and Hulu Aren’t Reinventing the Live TV Ad Model Yet Google’s pending distribution of live TV naturally invites…

Activision Blizzard Nears Final Round of Global Media Review

March 9, 2017     /

Activision Blizzard Nears Final Round of Global Media Review Gaming giant Activision Blizzard is heading toward the final round of…

Marketer MVPs of Social Media: Humor Wins the Day for Denny’s

March 9, 2017     /

Marketer MVPs of Social Media: Humor Wins the Day for Denny’s In what can be pretty serious times, humor may…

Watch Drones Crash Into Dummies (for Science)

March 9, 2017     /

Watch Drones Crash Into Dummies (for Science) Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of…

Why Big Brands Couldn’t Stop Chobani From Winning the Yogurt War

March 9, 2017     /

Why Big Brands Couldn’t Stop Chobani From Winning the Yogurt War Yoplait is suffering through a Greek crisis. Chobani, which…

In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

March 9, 2017     /

In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact Conde Nast is joining…

Startups Put Mobile Carrier Data Into Advertiser Hands

March 9, 2017     /

Startups Put Mobile Carrier Data Into Advertiser Hands Telefnica made a big promise of more privacy control for its mobile…